Rebranding the identity for TASCHEN, a book publisher founded 
by Benedikt Taschen since 1980 in Germany.

This year we celebrate our 30th anniversary. As the proud publisher of 
the greatest artists of our time who have inspired millions of people 
around the globe, we continue to stick to our credo: do not underestimate 
or bore your audience. Thanks again for your loyalty these past 30 years. 
Hopefully this will continue to work out in the future as well.
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